Monaco Yacht Show 2011

As the 2011 Monaco Yacht Show gets closer, the expanding Super Yachts Directory delights advertisers and visitors 24/7

Another September has arrived and the international yachting community will soon be gathering at Port Hercules for the 21st Monaco Yacht Show – again under the patronage of His Serene Highness Prince Albert II of Monaco.  And as they do, amidst some 500 exhibitors, 9,000 m2 of stands and the promised display of 100 exceptional superyachts, it’s the perfect opportunity to highlight the continuing development of the UK-based Super Yachts Directory…

Shows such as informa’s annual Monaco bash bring together the good and the great of the international yachting fraternity. It’s an eagerly awaited four-day opportunity for the top suppliers of the elite super yachting world to show their wares, do business and build relationships on Monaco’s glamorous waterfront.

Doing business 24/7 at the Super Yachts Directory

Online, the same can be said of the Super Yachts Directory. The big difference being that, come 25 September, as the show’s exhibits come down and the yachts sail home, it will still be business as usual on the Super Yachts Directory website. That’s the beauty of the directory’s online presence for its featured advertisers and their online visitors. Such is the power of this site, one of the Internet’s leading superyacht resources.

The Super Yachts Directory never sleeps

The Super Yacht Directory never sleeps. And neither, it seems, does the professional team that runs the directory as they work relentlessly to bring growing numbers of advertisers onto the site. A prized slot doesn’t come easily – only the cream of superyacht-related suppliers, manufacturers and service providers meet the publisher’s high standards.

‘Stringent vetting of potential advertisers is the key to maintaining quality and relevance,’ says Sue King, owner of the London-based Super Yacht Directory Group. ‘Our featured advertisers are the elite and the best in their field. They have to be good to get into the directory. Our site visitors, some of the most affluent and discerning businesses and high net-worth individuals in the world, deserve nothing less.’

A reputation as a convenient one-stop resource

By maintaining its standards, the Super Yachts Directory has established its reputation as a convenient, one-stop source of everything superyacht-related for busy people with refined taste and a super-luxury lifestyle. 2011 has already seen a plethora of new advertisers in categories as diverse as Fine Art, Medical Support & Training and top-end marine parasols. They’ve joined an already rich array of advertisers in fields such as bespoke interiors, international domestic staff recruitment, high-end audio visual equipment, speciality model making and the jet charter services that will be so busy during the course of the forthcoming yacht show.

Massive interest: from yacht security to marine parasols
It may be a reflection of the uncertain times we live in, but yacht security continues to generate massive interest on the site, with advertisers such as Veritas, MAST and MARSEC International rubbing shoulders in a very busy section. The diversity of exhibitors that will be in Monaco is surely represented in the London-based directory. A quick perusal of the site’s top-level categories reveals the following:

·    Security and Business Services
·    Food, Drink and Cookery Schools
·    Medical Services
·    Bespoke Interior Design
·    Yacht Shows and Events
·    International Domestic Staff
·    Audio and Visual Systems
·    Crew Training
·    Air Charter and Crew Travel
·    Yachting Services and Suppliers
·    Relocation Services
·    Yacht Brokers, Charter and Management
·    Marine Yacht Insurance
·    Exterior Furniture
·    Drug Testing

Other useful resources for the superyacht community

Add in the regular Super Yachts press releases, the always-lively Super Yachts Directory Blog, a busy Facebook page and frequent Tweets about the current sea-state in the super yachting world and it’s easy to see why the site is enjoying another successful year.

As she prepares for the Monaco show, Amanda Jenkins head of the Marketing Team emphasises her key message to potential advertisers:

‘If you need to reach the superyacht community, you’ve got to get onboard with us. We are recognised as an important resource – perhaps the main online resource – for anyone seeking superyacht services. To potential advertisers, I’d remind you that we offer fantastic value and high credibility. You really should join us now – or at least after Monaco, when their shop front has closed for another year and ours is still attracting potential high-spending customers for your business – 24/7, around the world.’


The 21st Monaco Yacht Show runs from Wednesday 21 to Saturday 24 September 2011 at Port Hercules, Boulevard Albert 1er, Principality of Monaco.